About Guided Safaris®

Exceptional service is what differentiates us. We are honored to share our stories, safari craftsmanship and deep commitment to the African wilderness with you.

Drawn to the enduring vitality of our craft, Guided Safaris® reputation and excellence rests in uncompromisingly putting their guests first with the kind of dependable, personalized experiences that they have come to expect from the brand. Retaining focus on some of the most exclusive safari destinations in Africa that have been passed down generations of pioneers, Guided Safaris® have sourced and influenced exemplary wilderness experiences, to inspire dreams through exceptional travel.

CEO and founding board member of Guided Safaris®, Sophie HYET is continually exploring a global perspective to craft unique and innovative experiences for the brand's Signature Safaris collection in Africa. With a background in Private Aviation design, Sophie Hyet has been consulted by leading luxury providers in the creative conception of numerous First Class flight products and services, carrying notable professional experience in the Aviation industry that helped lay the groundwork for her own atelier in designing an established aesthetic for bespoke luxury travel. Based in San Francisco and drawing fluency in seven languages - a result of a life lived across America, Africa, France, England and Japan - she leads her creative agency with a rare and genuinely global sensibility. Under this extensive international expertise and love for detail, Guided Safaris® Chief Designers have trained and journeyed extensively within the field to help convey these experiences into a bespoke service tailored completely to guest preference. With a highly-specialized and handpicked portfolio of niche eco-luxury destinations, Ms. Hyet has helped define the role of her team at Guided Safaris® in their client personalization process.

Guided Safaris® began operations at a time when luxury lodges were vastly still an experimental concept in the bush. South Africa was just opening doors to international tourism; the first ‘luxury camps’ in the Sabi Sands were just gaining root, their wildlife tales being documented on television for the first time; and Guided Safaris® were one of very the first safari brands in the globe to take our presentation of custom safari ideas online, breaking the norm of typified group travel to set out on our own independent trail through off-the-beaten routes under private wilderness initiatives. Our unique luxury camps were small and intimate, with owners often playing host and guide for couples venturing out to Africa for “something different, something new”. Fine wines, crisp linens, open landrovers and fresh culinary offerings by the finest Swahili chefs in authentic safari-style dinners were how we introduced and cared for our guests in the raw African wilderness, keeping the romance and legend of safari adventure always current and unique in the world.

THIRTY YEARS later, the brand's traditional savoir-faire remains intact. Only, even more so exclusive.

Our hand-selected portfolio of boutique Luxury Safari Camps and Lodges in the choicest wilderness areas are private and away from it all. Our private safaris log fantastic game records with courteous hosts to knowledgeably guide our guests through these unique and gracious homes in the wilderness. The accommodations are outstanding, of course, but it’s the game you’re coming for - and you’ll see plenty of it in our special Private Game Reserves.