As pioneers in bespoke safaris, the Guided Safaris® family began operations at a time when luxury lodges were vastly still an experimental concept in the bush:
South Africa was just opening doors to international tourism; the first ‘luxury camps’ in the Sabi Sands were just gaining root, their wildlife tales being documented on television for the first time; and Guided Safaris® were one of very the first safari brands in the globe to take our presentation of custom safari ideas online, breaking the norm of typified group travel to set out on our own independent trail through off-the-beaten routes under private wilderness initiatives. Our unique luxury camps were small and intimate, with owners often playing host and guide for couples venturing out to Africa for “something different, something new”. Fine wines, crisp linens, open landrovers and fresh culinary offerings by the finest Swahili chefs in authentic safari-style dinners were how we introduced and cared for our guests in the raw African wilderness, keeping the romance and legend of safari adventure always current and unique in the world.
Almost three decades later, the brand's traditional Guided Safaris® savoir-faire remains intact. Only, even more so exclusive.
Our hand-selected portfolio of boutique Luxury Safari Camps and Lodges in the choicest wilderness areas are private and away from it all. Our private safaris log fantastic game records with courteous hosts to knowledgeably guide our guests through these unique and gracious homes in the wilderness. The accommodations are outstanding, of course, but it’s the game you’re coming for - and you’ll see plenty of it in our special Private Game Reserves.
We’re always looking to exceed travel expectations by hosting our guests in extraordinary and unexpected ways.
As a luxury brand with the most coveted networks in the private safari industry built over an accredited third-decade experience in the field, the Guided Safaris®
family have garnered international recognition for their substantial and diversified base of global safari clientele. Supporting key conservation initiatives throughout the sub-saharan continent, Guided Safaris®
journeys feature Africa’s finest private game reserves and award-winning eco-luxury programs responsible for safeguarding endangered wildlife through low-impact, sustainable tourism.
Learn more about our commitment to Conservation on your Sustainable Journey
As CEO and founding board member of Guided Safaris®, Sophie HYET is continually exploring the world for a global perspective to craft unique and timeless experiences to enhance the brand's Signature Safari Collection in Africa.
With a background in Private Aviation and artistic design, Sophie Hyet has been consulted by leading providers in the creative conception of numerous First Class products and services, carrying notable professional experience in the Aviation industry that helped lay the groundwork for her own atelier in designing an established aesthetic for bespoke luxury travel.
Under this extensive international expertise and love for detail, Guided Safaris® Chief Designers have trained and journeyed extensively within the field to help convey these experiences into a bespoke service tailored completely to guest preference.
With a highly-specialized and handpicked portfolio of niche eco-luxury destinations, Ms. Hyet helps describe the role of her team at Guided Safaris® in their client personalization process: