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Signature Journeys
Luxury Camps
Family Safaris
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The Original Luxury Safari Company

For discerning travelers seeking the ultimate in first-class exclusivity, Guided Safaris® is the personal referral for Private Luxury Safaris. The firm’s reputation and excellence rests in uncompromisingly putting their guests first with the kind of dependable, personalized experiences that they have come to expect from the brand. Retaining focus on a family-owned portfolio of private game reserves and luxury camps, some of the most exclusive safari destinations in Africa that have been passed down for three generations of wilderness pioneers, the Guided Safaris® family have sourced and influenced exemplary success with their world-class experiences.

Guided Safaris® is the private referral one receives from high-profile individuals and families with a penchant for the most exclusive and luxurious experiences in the world, for whom the safari atelier is a one-of-a kind, completely bespoke service. The Bay Area firm's extraordinary client list comprises of safari aficionados from the most recognizable Heads of State and Royal families, Oscar-winning Filmmakers,  Silicon Valley leaders, World-renowned Photographers and documentary makers, to folks who just want a truly uncompromising escape in the African wilderness. In short, the kind of confident recommendation valued most when it comes to sourcing truly private travel. As an exclusive By Referral service, you'll never find the Guided Safaris® brand placed among the common-place public experiences advertised in commercial travel magazines, nor subscribed to the ordinary vernacular of mass group consortiums.

Exceptional service is what differentiates us — we believe that when our guests are satisfied, success follows. Located in the heart of San Francisco, we are privileged to share our stories and unmatched expertise of Africa with you.

We cannot wait for you to experience it all firsthand and would be honored to host your private visit in our care.
As pioneers in bespoke safaris, the Guided Safaris® family began operations at a time when luxury lodges were vastly still an experimental concept in the bush:

South Africa was just opening doors to international tourism; the first ‘luxury camps’ in the Sabi Sands were just gaining root, their wildlife tales being documented on television for the first time; and Guided Safaris® were one of very the first safari brands in the globe to take our presentation of custom safari ideas online, breaking the norm of typified group travel to set out on our own independent trail through off-the-beaten routes under private wilderness initiatives. Our unique luxury camps were small and intimate, with owners often playing host and guide for couples venturing out to Africa for “something different, something new”. Fine wines, crisp linens, open landrovers and fresh culinary offerings by the finest Swahili chefs in authentic safari-style dinners were how we introduced and cared for our guests in the raw African wilderness, keeping the romance and legend of safari adventure always current and unique in the world.

Almost three decades later, the brand's traditional Guided Safaris® savoir-faire remains intact. Only, even more so exclusive.

Our hand-selected portfolio of boutique Luxury Safari Camps and Lodges in the choicest wilderness areas are private and away from it all. Our private safaris log fantastic game records with courteous hosts to knowledgeably guide our guests through these unique and gracious homes in the wilderness. The accommodations are outstanding, of course, but it’s the game you’re coming for - and you’ll see plenty of it in our special Private Game Reserves.


We’re always looking to exceed travel expectations by hosting our guests in extraordinary and unexpected ways.

As a luxury brand with the most coveted networks in the private safari industry built over an accredited third-decade experience in the field, the Guided Safaris® family have garnered international recognition for their substantial and diversified base of global safari clientele. Supporting key conservation initiatives throughout the sub-saharan continent, Guided Safaris® journeys feature Africa’s finest private game reserves and award-winning eco-luxury programs responsible for safeguarding endangered wildlife through low-impact, sustainable tourism.

Learn more about our commitment to Conservation on your Sustainable Journey.

As CEO and founding board member of Guided Safaris®, Sophie HYET is continually exploring the world for a global perspective to craft unique and timeless experiences to enhance the brand's Signature Safari Collection in Africa.

With a background in Private Aviation and artistic design, Sophie Hyet has been consulted by leading providers in the creative conception of numerous First Class products and services, carrying notable professional experience in the Aviation industry that helped lay the groundwork for her own atelier in designing an established aesthetic for bespoke luxury travel.

Under this extensive international expertise and love for detail,  Guided Safaris® Chief Designers have trained and journeyed extensively within the field to help convey these experiences into a bespoke service tailored completely to guest preference.

With a highly-specialized and handpicked portfolio of niche eco-luxury destinations, Ms. Hyet helps describe the role of her team at Guided Safaris® in their client personalization process:
"Ours is an artistic value to match people to perfect experiences when they all have such different tastes. We’re mirroring the experience of what would move someone; It’s an interpretive craft. Our safaris are really for individuals who seek to commission a true wilderness escape with a taste of something exotic that goes beyond the marble-and-crystal glamor to invest time and money on - they’ve seen and done it all. Our guests want something that reaches into the heart of a journey's authenticity. It’s the unmatched, high-thrill, inimitable luxury of a completely tailored safari experience, and to be able to connect with nature in such wild and absolutely beautiful settings. What generally starts out as a ‘once-in-a-lifetime’ experience ends up becoming so fulfilling and engaging, it’s an annual thing that we help outfit for our guests."

Sophie HYET
CEO - Guided Safaris®

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Guided Safaris®  ›   About us
For almost 30 years, the original Luxury Safari Camps & Lodges collection by Guided Safaris®  has been at the vanguard of private safari experiences through Africa’s most award-winning locations and authentic settings. Embark on an extraordinary private journey for a close to nature, insider’s perspective on the most crucial conservation models in the safari world. Bring your partner, family - or closest friends, and pick a time of year to go. We'll take care of the rest.
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